New Approaches to Telling Your Sustainability Story
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New Approaches to Telling Your Sustainability Story

22 April 2025 / Report

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As sustainability disclosure becomes more regulated and scrutinized, companies are rethinking how they communicate progress. While investors and regulators remain key audiences, employees and customers increasingly shape perception and impact. This report explores how sustainability storytelling is evolving—drawing on original research and insights from senior leaders across the US and Europe—and offers guidance for telling clearer, credible, and engaging stories.

As sustainability disclosure becomes more regulated and scrutinized, companies are rethinking how they communicate progress. While investors and regulators remain key audiences, employees and customers increasingly shape perception and impact. This report explores how sustainability storytelling is evolving—drawing on original research and insights from senior leaders across the US and Europe—and offers guidance for telling clearer, credible, and engaging stories.

Author

Andrew Jones, PhD

Andrew Jones, PhD Andrew Jones, PhD

Principal Researcher, Governance & Sustainability …
The Conference Board

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