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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
The recent emergence of AI, especially generative AI, provides marketing and communications teams with new opportunities while also posing new risks. This benchmarking report, based on a survey of marketing and communications professionals by The Conference Board in collaboration with Ragan Communications, shows widespread AI use and experimentation, though there are concerns. Our survey shows that expectations about AI’s impact on creativity are positive overall, although some do voice more pessimistic views.
Communications Leaders Stay Very Positive
July 21, 2025
Communicators’ Concerns Over Resources Are Rising
July 21, 2025
Communications Teams Stay On Point
July 21, 2025
Marketing’s Teams and Tools Provide What It Takes to Win
July 18, 2025
