The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
AI-for-marketing
October 15, 2020

UPDATE: In light of the latest developments and public health recommendations on the novel coronavirus, we have decided to reschedule AI for Enterprise Marketing to the above date. We join a long list of other institutions that are rescheduling events to protect the health and safety of attendees and to support the wider public effort to slow the spread of the virus through social distancing.

About the Seminar

Artificial Intelligence is the next technological revolution. The last revolution, the Internet, has dramatically reduced the cost of entry in industry after industry, allowing smaller, faster rivals to take down corporate giants. The AI revolution is different. AI rewards scale--the kind of scale that large companies have. AI rewards data--the Big Data of big companies. Big company marketers will learn how AI is changing critical areas of marketing:

  • Market research
  • Search
  • Customer experience
  • Content marketing
  • Personalization


Attendees will learn what AI can do to drive real business results along with simple first steps they can take to start realizing those results. The particular problems and solutions for large companies will be highlighted.

Who Should Attend?

  • Chief Experience, Marketing, Customer, Innovation and Technology Officers
  • Heads, VPs, Directors & Managers of:
    • CX
    • Marketing
    • Digital Experience
    • Brand/Customer Loyalty
    • Digital Marketing
    • Consumer Intelligence
    • Customer Analytics and Insights

Register Early and Save!

Book your seat by September 5th and Save $100!

Earn Recertification Credits

CPE logo

Earn up to 6 CPE credits
Marketing & Communications
Requirements : Attendees must sign-in each day for full credit. Delivery Method: Group-Live; Program Level: Intermediate, Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Get Involved!

Does this event align with your company's goals and strategies?

For speaking opportunities, contact: mike.moran@conferenceboard.org
For sponsorship, contact: michael.felden@conferenceboard.org
For marketing partnerships, contact: melissa.mianulli@conferenceboard.org

David Ferrucci, Director of Applied AI, Bridgewater Associates

Deborah Johnson, Director Website and Online Services, American Society for Mechanical Engineering

Jeff King, Senior Manager of Data Science, Thermo Fisher Scientific

Jeff Klag, Market Data Analytics Specialist, Deere & Company

Eric Obenzinger, Global Client Partner - Travel, Google

Sean O'Hanlon, Director of Digital Customer Experience, Deere and Company

Katie Paine, Senior Fellow, The Conference Board

Tyler Reardon, SEO Manager, Chewy.com

Steve Zakur, CEO, SoloSegment

Thursday, October 15th, 2020

8:30 – 9:00 am

Opening

Tim Peter, Program Director, The Conference Board

9:00 – 10:00 am

Machine Learning in the Cloud: How Marketers Can Take Advantage

Data scientists and ML experts are becoming increasingly hard to come by and are being applied to core parts of your business, not marketing. More and more, it makes sense for marketers to treat ML as a service to use, rather than one to build internally. Find out how to use ML to understand the customer journey, including predicting purchases and calculating Customer Lifetime Value. Employ ML to both identify your best customers and to improve your marketing outcomes with them.

Eric Obenzinger, Global Client Lead for Travel, Google

10:00 – 10:15 am
Break
10:15 – 11:15 am

AI in Search

Helping searchers find what they are looking for is how Google uses AI, but how does AI help companies succeed in search? We’ll hear from our panelists in a wide-ranging discussion covering AI and data analysis to help companies succeed in Search Engine Optimization (SEO), Paid Search, and site search--the search box on your own website.

Moderator:

Mike Moran, Program Director, The Conference Board

Panelists:

Deborah Johnson, Director Website and Online Services, American Society for Mechanical Engineering

Tyler Reardon, SEO Manager, Chewy.com

11:15 am – 12:00 pm

Personalization without Personal Data

Another day, another announcement that takes more data away from marketers. First came GDPR, CCPA, and other regulations that limit personal data. Next google recently announced the death of third-party cookies. AI thrives on data, so how can personalization work without knowing who the person is? The answer to that question sets the stage for the next era of personalized websites that drive website visitors to become customers.

Steve Zakur, CEO, SoloSegment

12:00 – 1:00 pm
Lunch
1:00 – 1:45 pm

Data, Rules, and Customer Experience

In recent years, many organizations have started AI and data science projects, but face challenges with the culture around data, exposing data across silos, and putting data to work in meaningful ways. This session will discuss John Deere’s journey around using data to drive decisions about the customer experience and, eventually, to drive experience in real time and deliver value.

Sean O’Hanlon, Dir. of Digital Customer Experience, Deere and Company

1:45 – 2:45 pm

Proving the Impact of AI, Analytics, and Data Science on Marketing

In recent years, many large companies have started AI and data science projects but are now under increasing pressure to show results. Bigger companies have bigger problems in wrangling data across silos and putting that data to work in meaningful ways. We’ll focus on using data not only for insights but to automatically improve processes to show value in a speedy manner.

Moderator:

Mike Moran, Program Director, The Conference Board

Panelists:

Jeff King, Senior Manager of Data Science, Thermo Fisher Scientific

Jeff Klag, Market Data Analytics Specialist, Deere and Company

Katie Paine, Senior Fellow, The Conference Board

2:45 – 3:00 pm
Break
3:00 – 3:45 pm

A Conversation with the Man Behind IBM’s Watson

Get the inside story of how Watson dominated Jeopardy, and how similar breakthroughs in Natural Language Processing are leading to new solutions to old marketing problems. Find out what’s new now, and what’s coming next.

Interviewer:

Mike Moran, Program Director, The Conference Board

David Ferrucci, Director of Applied AI, Bridgewater Associates

3:45 – 4:00 pm
Closing
LOCATION

The Conference Board 
845 Third Avenue (Between 51st and 52nd)
New York, NY 10022
Tel: (212) 339-0345

Please Note: Registration fees do not include hotel accommodations.

For Hotel Accommodations near The Conference Board, please view the below documents:

Hotels Near The Conference Board 
Map of Hotels Near The Conference Board

 

OUR MISSION

All proceeds support The Conference Board's educational, scientific, and not-for-profit mission.

Marketing Partner
Biznology 2020

OTHER RELATED CONTENT

CONFERENCES & EVENTS

2020 Human Capital Analytics Conference

2020 Human Capital Analytics Conference

October 20 - 21, 2020 | (New York, NY)

Global Horizons

Global Horizons

October 06 - 07, 2020 | (Holborn, London)

2020 Internal Communications Seminar

2020 Internal Communications Seminar

July 14 - 15, 2020 | (New York, NY)