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Why join the Corporate Brand Management Council?

6 October, 2017

Rita Shor, Program Director, explains all in this video. 

A brand is more than a name; it’s often a company’s single greatest asset. As executives charged with brand stewardship, we discuss externals that affect our brands – political and media trends, efficiency frameworks like Six Sigma, and market shakeups – while sharing the latest wisdom on brand management. 

For more information, click here


Rita Shor

Rita Shor
Program Director, Product & Services Development Council, Co-Program Director, Innovation Leadership Council, and Applied Innovation Council
The Conference Board

Rita Shor is co-leader of the Innovation and Digital Transformation Institute, program director for the Product and Service Development Council, and co-directs the Innovation and Applied Innovation Councils at The Conference Board.

Past work for The Conference Board includes co-directi...Full Bio






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