Alex Blau

Alex Blau is a Vice President at ideas42 and co-author of Deep Thought: A Cybersecurity Story, a “true-crime”-style short story that dramatizes human behavioral threats in cybersecurity. He has extensive experience applying insights from behavioral science to solve design and decision-making challenges in a broad array of domains. His current foci at ideas42 are in the areas of cybersecurity, financial inclusion, public safety, and A/B testing.