Crystal Barnes is Executive Vice President of Corporate Social Responsibility and ESG at Paramount. In this role, Barnes is responsible for Paramount’s social responsibility program including employee engagement, global giving and cross-portfolio campaigns and partnerships. She also leads the expansion of the company’s Content for Change initiative – which focuses on leading the industry to drive systemic change, across the entire content creation lifecycle, through inclusive storytelling. Her work spans the areas of philanthropy, volunteering, cause marketing, disaster relief and pro bono investments. Barnes also leads Paramount’s ESG efforts inclusive of strategy, external reporting and assessments and is responsible for driving culture initiatives across the organization. Prior to joining Paramount, Barnes served as Senior Vice President of Global Responsibility and Sustainability at Nielsen, and Executive Director of the Nielsen Foundation. She held positions leading the Industry Relations team, focusing on developing strategic alliances with industry, trade and business associations, and worked on the communications and public affairs team where she initiated and managed Nielsen’s partnerships with civic, social service and business organizations. With diversity, equity and inclusion as pillars in her career, Barnes also worked closely with Nielsen’s African American Advisory Council to drive diversity efforts across the company. A native of Pennsylvania, Barnes received a Bachelor of Arts Degree in Broadcast Telecommunications and Mass Media from Temple University. She serves on the board of The WICT Network and Get Schooled and resides in New Jersey with her husband and 3 children.