As CEO, Mike Swinford is responsible for creating, planning, implementing and integrating the strategic direction of the organization.

Before joining Numotion in 2014, Mike spent 22 years at the General Electric Company (GE), where he led various businesses in the healthcare services sector. Throughout his GE career, Mike held a number of management and leadership positions of increasing responsibility. He was named an Officer of the General Electric Company in 2011, when he was also appointed President and CEO of GE Healthcare Services, a $5 billion global business unit of GE Healthcare. In this role, he led the development of growth platforms that expanded service reach and capabilities.

He also served as Vice President and General Manager of Diagnostic Imaging and Asset Management Services. Under Mike’s leadership, the business transformed from strictly a maintenance services provider to providing solutions that solved some of healthcare’s toughest challenges by helping healthcare providers eliminate waste, improve utilization of their diagnostic imaging equipment, and operate more efficiently. In addition, Mike held numerous operational and commercial roles, leading through various business cycles from start-ups to turnarounds.