Tabitha Dunn is a Customer Experience (CX) and human-centric transformation senior executive who has built six best practice CX functions in global B2B organizations over the course of 25+ years in companies such as Philips, Citrix, Concur, SAP, and Ericsson. She currently leads customer experience globally at Hitachi and serves as the 2023 Board Chair of the Customer Experience Professionals Association (CXPA). She is also regularly cited as an expert in CX publications, podcasts, conferences, and webinars across the globe.