With more than 20 years of experience in public relations and corporate communications, Tracy Darchini has built her career on promoting and defending iconic corporate brands.

Currently, Darchini works as The Springs Living, overseeing communications for the senior living company and its 20 senior living communities across the Northwest. Darchini joined the company in 2019 as the company’s first communications leader, building communications practices from the ground up, including media relations, executive communications, internal communications, and crisis communications. She helped the company navigate through the challenges of the 2020 pandemic, creating a series of communications campaigns to keep employees and residents informed while also overseeing dozens of media interviews for the CEO.

Over the previous six years, Darchini oversaw external and internal communications for Daimler Trucks’ corporate brand, including its website, social media content, ESG messages, and corporate giving initiatives. She was promoted to her position at Daimler Trucks N.A. from its affiliate company, Mercedes-Benz USA where she worked for 12 years, leading internal communications and supporting executive communications and business media relations.

Darchini began her career working at public relations agencies on corporate image campaigns, including Georgia-Pacific (Edelman Worldwide, New York), Avon’s Breast Cancer Awareness (Patrice Tanaka & Co., New York), and Cutty Sark Scots Whisky’s Tall Ships Foundation (BEN Marketing Agency, Stamford, Conn.).

Darchini has a bachelor’s degree in English and journalism from Santa Clara University in Santa Clara, California.