Alexander Cammy is a seasoned cultural investigator with a deep dedication to authentic storytelling fueled by the powerful combination of culture-forward quant and qual research. As Manager of Insights & Cultural Intelligence at Paramount Alex is committed to amplifying marginalized voices through creating human first, thought-provoking insights. Throughout his tenure at Paramount Alex’s work has touched nearly every iconic brand from Yellowstone to SpongeBob SquarePants to RuPaul’s Drag Race. Alex is an honored member of The Advertising Research Foundation Creative Council, whose goals include enhancing understanding of how advertising research and data can be used to increase the power of advertising. Alex holds a degree in a Television Media Studies from Ithaca College, along with the title, membership and distinction of Park Scholar.