Alison Lewis

Alison Lewis

Chief Growth Officer
Kimberly-Clark

As Kimberly-Clark's chief growth officer and member of the global executive leadership team, Alison Lewis drives industry-leading growth by reimagining how the company innovates, markets and sells its products while creating end-to-end consumer experiences with purpose-led brands around the world.

Lewis leads the global development of the company’s four consumer categories, which feature some of the world’s most iconic brands, including Huggies®, Kotex®, Kleenex®, Depend®, Poise® and Cottonelle®. This includes maximizing innovation for value and scale, building a digital-first marketing model, leading category growth with superior in-market execution, and unlocking disciplined and profitable revenue generation.

A 30-year veteran of the CPG industry, Lewis is a renowned creative leader and passionate visionary known for her game-changing approach to holistic marketing and commercial transformation – all rooted in the power of putting the consumer first. She takes a strong ‘global to local’ approach to purpose-led brand building, ensuring that teams deliver worldwide scale in combination with authentic experiences that resonate in consumers’ local cultural context. 

Throughout her career, Lewis has earned many industry accolades, including ‘Top 50 Most Innovative CMO’ by Business Insider, ‘Advertising Woman of the Year’ by She Runs It, Cannes’ ‘Creative Marketer of the Year’ and Advertising Age’s ‘Marketer of the Year.’

Lewis joined Kimberly-Clark from Johnson & Johnson (J&J), where she was responsible for driving growth strategies and innovation for well-known J&J consumer brands in over 140 countries. Under her leadership, J&J restaged the entire global baby portfolio, platformed and scaled high-growth innovations like Neutrogena Hydroboost, and launched new to the world digital and physical products such as Neutrogena Skin 360 and Listerine Ready! Tabs.

Prior to J&J, Lewis worked for The Coca-Cola Company, where she was responsible for making the 130-year-old brand relevant to consumers in a connected, multicultural world. Impactful initiatives included launching My Coke Rewards, the CPG industry’s first digital-first loyalty program, and the first ‘zero’ product launch with Sprite Zero, leading to a long run of ‘zero’ launches across the industry. 

In addition to her role at Kimberly-Clark, Lewis serves as the chair of the Thinx Board of Directors and chair of the Ridge Ventures Marketing Advisory Board. She also serves on the executive committee of the Association of National Advertisers (ANA) and is a board trustee for The Lovett School in Atlanta. Lewis’ past board participation includes serving as non-executive director for Neustar and as a board chair for the National 4H Council.

A native of Canada, Lewis earned a Bachelor of Commerce from Queens University in Kingston, Ontario.