Amy Ruth is GuideWell and Florida Blue’s Chief Human Resource Officer (CHRO) and is a member of the Enterprise Executive Management Team (EEMT). She leads the people strategy, talent management, total rewards, culture and employee experience. She is a member of the Board of Directors and Chairs the Personnel and Compensation Committee for GuideWell Source, Inc.

Prior to her role as CHRO, Ruth was the President of Incepture, a formerly-held subsidiary of Florida Blue focused on professional staffing and printing solutions. As President, she was responsible for the strategic direction and successful execution of the company’s objectives. Prior to her tenure at Incepture, she served in various leadership roles with a variety of organizations including TriServ Alliance, InterContinental Hotels Group, Willis Towers Watson and SunTrust Banks, Inc.

Ruth is active in the community and supports many different organizations across Northeast Florida. She serves on the Board of Directors for Pine Castle and is the 2023-2024 Board Chair. She serves on the Executive Cabinet for the 2024 American Heart Association Heart Ball. In addition, she serves on the Magnit Client Advisory Board and is a member of the Blue Cross Blue Shield Association CHRO Steering Committee. She served as one of the 2021 co-chairs for Making Strides Against Breast Cancer. She actively supports the MaliVai Washington Youth Foundation and the American Heart Association. She served on the board for the Jacksonville Speech and Hearing Center (2013-2019).

She was recognized by the Jacksonville Business Journal in 2012 as an “Ultimate HR Executive” and again in 2014 as one of Northeast Florida’s “Women of Influence.” In 2017, she was honored by the Girl Scouts of Gateway Council as a “Woman of Distinction”. In 2020 she was chosen by Volunteers in Medicine as a “Woman with Heart.” In 2021, the Jacksonville Business Journal chose her as one of ten inaugural “HR Impact Award Honorees” and in 2022, the Jacksonville Times-Union selected Amy as one of twelve “EVE Award” finalists.

Ruth holds a Bachelor of Business Administration in marketing from Kennesaw State University in Marietta, Georgia and completed the Advanced Human Resource Executive program at Michigan Ross in 2017. She is a lifetime member of the Leadership Florida Cornerstone Program, Class 38.