As VP of Multiplatform Marketing & Content, Amy Wigler oversees the?development?of?marketing strategies?for PBS’s General Audience programming,?manages PBS’s?brand and presence on distribution platforms and oversees all program?content on?PBS.org.?Amy comes to PBS with a wide range of strategic leadership and marketing experience. She held previous roles at Dodger Stage Holdings, where she?oversaw the marketing for several Tony Award-winning Broadway musicals, and, most recently, at Viacom. Amy initially joined?Viacom?as Vice President/Director, Integrated Marketing for the Logo channel.?As part of the Executive Team, Amy positioned Logo as an award-winning content creator and revenue driver, growing subscribers from 13 million to 53 million and increasing advertising base from 3 advertisers to 450. In 2013, Amy was promoted to Senior Vice President, Marketing and Creative. While at Logo, Amy oversaw the marketing launch and continued success of numerous original series including the worldwide phenomenon, RuPaul’s Drag Race. In?2014, Amy?added MTV to her portfolio as her oversight shifted to Integrated Marketing & Branded Content. In 2017, Amy moved over to VH1 where she was also the driving force behind custom marketing partnerships and campaigns that helped make Love & Hip Hop the most-sold show on VH1. She currently serves on the Executive Board of the VH1 Save the Music Foundation and is a Board Member and Project Leader of One Kid One World. She holds a BA from the University of Miami and completed the Women’s Executive Leadership Program at Yale University’s School of Management.