Arthi Manivasakam

Arthi is currently a Marketing Technology Manager on the Verizon Up team. Her role focuses on personalization of rewards and operations automation. Arthi joined Verizon in July 2018 as a Marketing Leadership Development Program (LDP) and completed the program in 2020. During the LDP program, Arthi was on the Verizon Up team where she was responsible for ensuring all offers in the app were successfully built and deployed. She also worked on Super Tickets, Customer Insights, and Competitive Analysis. Prior to Verizon Up, she was on the Fios Product Marketing team where she was responsible for the marketing strategy of the Fios TV App. Prior to Verizon, Arthi worked in a variety of marketing and strategy roles with start-ups and non-profit organizations based in Boston. She received her MBA from Carnegie Mellon University's Tepper School of Business and her bachelor’s degree from Boston University.