Director, Global Community Engagement & Activation
Timberland
Atlanta McIlwraith is the director of global community engagement and activation at Timberland. She leads the brand’s efforts to bring its Purpose to life for internal and external stakeholders through authentic and purposeful activations. Atlanta drives Timberland’s global community engagement strategy, leads the NGO partnership strategy, pilots innovative ways to engage consumers in the brand’s values, and directs the Global Stewards program to ensure the company’s service and corporate social responsibility (CSR) agendas play out with consistency and impact worldwide. Atlanta also leads the Community Pillar of ‘The Work’ -- Timberland’s ongoing commitment to advance racial and social justice. Prior joining Timberland, Atlanta's professional roles included political and community organizing, leading consumer engagement campaigns for The Body Shop, program management for an international NGO, grant writing, and more. In her free time, Atlanta enjoys being outside with her family and tending to the trees at the organic cut-your-own Christmas tree farm that she and her husband have owned since 2013.