Barbara Flitsch is a 35+ year veteran of the health benefits industry with a unique combination of experience in a variety of stakeholder roles. As the founder of AMP, she leads a high-performing team of independent consultants with experience delivering across a broad spectrum of solutions in the healthcare enterprise and employee benefits markets.  Barb is also an obesity patient and care advocate, speaking to audiences across the country hungry to explore how to recognize, implement and measure high quality obesity care delivered through fiscally responsible benefit programs.