As an entrepreneurial Chief Marketing Officer with a strong business acumen, Brad possesses a combination of vision and creativity that drives sustained growth for brands. Driven by a human leadership style and curiosity for culture, he builds inspired, high performing teams motivated to deliver bold marketing ideas that solve problems, grow businesses and shape culture.

As the Chief Brand Officer (CBO) at General Mills, Brad led iconic brands to deliver top-line growth and to build the most loved brands in the world. His bold marketing challenged the status quo at General Mills and moved the company’s marketing well beyond thirty second TV ads and into the intersection of culture and entertainment.

On top of being a trailblazing marketer, Brad is an experienced commercial leader. As the General Manager of a $2 billion dollar business unit, he had full PNL responsibility and directed a leadership team across all business functions, including sales, finance, supply chain and product innovation. His ability to operate a PNL and lead a cross-functional business team makes him unique as a marketer and more effective as a partner in the C-Suite.

Brad’s history growing brands and capabilities while cultivating a proving ground for innovation enabled him to be the leading change agent needed to transform a traditional 150-year-old CPG company. Through a compelling vision of the future and a passion for experimentation, Brad reshaped the entire marketing function, revitalized nostalgic brands with culture-led brand building, and rapidly accelerated digital and ecommerce capabilities, all with the goal of making the consumer experience more remarkable.

Brad believes that doing good is good for business. Driven by this belief, he created and generated deep employee conviction behind the mission for General Mills: Be a Force for Good. This mission inspired people to achieve commitments to heal the planet, eliminate hunger and build communities.

As an Asian American, Brad advocates for diversity and inclusion. He is a member of the AdWeek CMO Diversity Council and uses his platform to speak to issues like Stop Asian Hate and to increase diversity representation in the marketing industry.

Brad holds a Master of Business Administration from the Stephen M. Ross School of Business at the University of Michigan and a Bachelor of Arts from the University of Puget Sound.