Florian is the Head of Insights Generation within the Strategic Communication at AUDI AG. Together with his team he provides insights to top management and communication teams with the goal to improve strategic and operational communications, based on data and analytics.

Florian holds a M.Sc. for communications and politics, and has 15 years of experience working in the media analysis industry. Before joining AUDI communications in 2016 to work on Issues and Reputation Management, Florian worked for a media analysis provider in Germany and the UK, consulting automotive companies on communication and issues management.

Florian is also the co-author of a book on modern reputation management together with Prof. Dr. Ulrich Bihler, which explores the impact of corporate communications in times of digital and social change. Florian focuses on data-driven reputation management and strategic topic management.