The Conference Board
Dr. James R. Gregory is a senior fellow at The Conference Board and is leading the Making Intangibles Tangible initiative. Jim is chairman emeritus of Tenet Partners, a global brand strategy and innovation firm based in New York City. Jim is a leading expert on measuring the power of corporate brands and their impact on financial performance. Jim has written five books on corporate brand measurement and strategy. He is currently working on a new book titled The Theory of Intangible Capital.