Peter Auditore is currently the Principal Researcher at Asterias Research, a boutique consultancy focused on strategic and executable marketing communications for the millennium. Formerly Mr. Auditore was Head of SAP’s Business Influencer Program. As a veteran of four technology start-ups including: Zone Research (Cofounder), Hummingbird (VP Marketing Americas), Survey.com (President) and Exigen Group, (VP Corporate Communications), Mr. Auditore has twenty years of experience in selling and marketing software to LE and SME organizations worldwide. A frequent speaker at industry conferences and tradeshows, Mr. Auditore has written many technology press articles and industry white papers.