Jennifer Lacks Kaplan

Jennifer Lacks Kaplan is a partner in Monitor Group and a leader in M2C (Market to Customer), a division of Monitor Group focused on helping companies drive profitable top-line growth. She leads company efforts to develop and bring new customer marketing-related methodologies, tools, and frameworks to client settings and oversees M2C's GrowthPath™ service line.

Publications by Jennifer Lacks Kaplan

Report

Precision Marketing: Five Ways to Make Better Marketing Investment Decisions 23 October, 2008