Shannen Pavao

MBA Candidate
University of Massachussets Dartmouth

Shannen Pavao is an MBA candidate working as a research assistant at the University of Massachusetts Dartmouth. She has co-authored “Millennials and Social Commerce” and is currently working on the UMass Dartmouth Center for Marketing Research annual Fortune 500 social media benchmarking study.

Publications by Shannen Pavao

Report

Millennials and Social Commerce: Engagement Leads to Sales but Paid Social May Not 19 July, 2017