Publications by Thomas M. Bodenberg

Reports

• Managing Customer Data for Strategic Advantage 11 December, 2003
• Beyond the Hype: E-nabling the Sales and Marketing Force 09 December, 2002
• Mission Critical: Controlling Costs ... Marketing Costs: The Efficiencies Provided by Targeted Appro 30 July, 2002
• Customer Relationship Management: New Ways of Keeping the Customer Satisfied 03 August, 2001