James Sandora

James Sandora leads BISSELL Homecare’s global integrated marketing group as Vice President Integrated Marketing - overseeing brand, content, media, direct-to-consumer, public relations, and social for the iconic family-owned company. He is responsible for evolving the marketing strategy through connected experiences that drive business impact and create lasting consumer relationships. James played an integral role in evolving BISSELL’s brand strategy which serves as the foundation of its innovation roadmap and communications architecture – defining BISSELL as an organization focused on helping people and pets share happy, healthy homes. He joined BISSELL in early 2022, bringing 20 years of experience in marketing at top companies including Kerry, Kohler Co., and Google. James is a University of Wisconsin – Madison graduate with an MBA from Columbia Business School.