Joan Smith is a Managing Director and leader of Protiviti Digital, which includes strategy, transformation, customer experience, creative and technology. Joan has 20+ years of applied experience across both the digital and customer landscape, guiding CMO’s and Digital leaders in transformational initiatives that drive improved experiences and growth. Before joining Protiviti, Joan was a Managing Director leading Digital & Marketing Transformation with Accenture Interactive. She previously led direct to consumer digital for a large media company.