Focused on helping customers drive superior customer experiences and more effective sales engagements, by continually improving their customer service experiences, whilst working on better, more efficient sales engagements, across any form of interaction.

John is responsible for working with the development team on product direction and future development strategy within our customer engagement solution portfolio and marrying this up with the field team to ensure they are talking about the value our solutions are able to bring.

He has been working in CRM, and the broader customer experience area for over 25 years and is more than vocal in discussing best practices and advising on key questions, and thoughts, concerning the ever-changing customer expectations.