Karin Schifter-Maor is the CEO of Essense SmartCare. Priot to that, Karin was the Global Chief Marketing Officer at Essence. Karin has over 20 years of experience in marketing. Her last role was Global CMO of SodaStream, where she led the global brand and marketing strategy, product innovation, communication, consumer insights, and digital transformation. 

Previously, she was Vice President of Global Marketing at Tiny Love, an Israeli global leader in the field of development toys for infants and she led global marketing at Cineworld, the world's second largest movie theatre and entertainment chain. 

Prior to Cineworld, Karin ran the marketing of the Tivol brand at Nestle. Karin has international experience from her time with the Boston Consulting Group and her position as the Marketing VP of Tnuva in the US. Karin holds a bachelor's degree in Economics and Sociology and an MBA with honors from Tel Aviv University.