Lauren leads the >$10B B2B marketing function at KPMG and is responsible for expanding brand perception, improving sales-marketing partnership, and driving growth. Lauren has transformed KPMG's brand and demand generation programs, implemented new marketing technologies and processes (marketing automation, content strategy/analytics, account-based marketing, and marketing resource management). In addition, Lauren is also responsible for leading KPMG’s enterprise-wide AI transformation program with respect to how AI and GenAI is used for marketing and sales enablement.