Liat Ben-Zur is a high-impact technology executive with over 27 years of experience in driving business transformations, launching innovative products, and leading digital change at global giants like Microsoft, Royal Philips, and Qualcomm. As Corporate Vice President at Microsoft, she spearheaded monumental turnarounds, converting declining consumer businesses into $14 billion ventures with double-digit growth in under five years. Notably, she reinvigorated Microsoft's Edge browser, launched the world's first commercial GPT-4 solution with Bing, and more than doubled Microsoft365 consumer subscriptions. Earlier, as Senior Vice President at Royal Philips, she led digital transformation by rolling out over 30 IoT and personal health products. And she launched Qualcomm’s first open-source project, AllJoyn, which later evolved into the largest global IoT alliance, AllSeen Alliance. An authority in AI, IoT, and mobile technologies, Liat provides strategic counsel on disruptive technologies, executes high-stakes M&A, and is acclaimed for instilling agile, data-driven cultures. She also promotes diversity, equity, and inclusion in leadership roles, further evidenced by her board membership at Umicore, where she's advanced ESG and DEI initiatives. A magna cum laude BSEE graduate from UC Davis and an MBA from UCLA Anderson School of Management, she’s a prolific inventor holding multiple technology patents. Liat is also an esteemed writer, regularly contributing to Forbes and HuffPost, and advising CEOs and startups on leveraging AI for market transformation. Her numerous accolades include being named one of the "7 Rising Stars of Wireless," "4 Women Waves in the World of IoT," and one of Inspiring Fifty's “Most Inspirational Women in Technology.” Liat's unique blend of transformative leadership, technological expertise, and business acumen positions her as a luminary in the global technology ecosystem.