Maayan is the founder of Hello Heart, a clinically-based digital program that empowers people to understand and improve their heart health - the #1 cost factor for employers. Under her leadership, the company, based in the Bay Area, has grown to 100+ employees, 40+ Fortune 500 companies and covers more than 1.5 million members.

Maayan is an experienced strategy and consumer behavior specialist. In her previous position, she ran the consumer goods and retail practice in a leading management consulting ?rm. She managed several successful new-product launch projects for industry leaders like Hyundai, Nestle and American Express.

Maayan holds a B.S. in Biotech and an MBA.

Maayan was born and raised in Israel and lives in Silicon Valley with her husband and son. In her spare time she loves cooking, gardening, and most importantly eating good food! She loves to travel the world but spends most of her free time these days going to her toddler’s favorite place - the local car wash.