Founder, Brand & Consumer Navigator
Nancy Tellet is a research professional providing strategic clarity of the transformative power of demography on culture & the insight to navigate & thrive within the “evolutionary” cultural shifts that ride the demographic current.
Nancy has authored 2 studies, 2018’s ‘Digital Lives’ & 2020’s ‘It’s Time, Ready [Or Not] For The Multicultural Majority!” (debuting September, 2020) on this subject as chair of the Research Committee for Culture Marketing Council; A non-profit organization whose vision is “to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise & impact to drive business results.”
Nancy also works directly with brands and organizations privately through PureClarity LLC, a research & insights consultancy. Her scope of expertise specializes in Millennial, Post-Millennial (Gen Z) & Family (25-54) demographics and her experience spans the U.S., U.S. Hispanic & Multicultural markets as well as LatAm & International.
Prior to founding PureClarity in 2016, Nancy worked as SVP of Research & Consumer Insights with Viacom 2008 – 2015) including the entertainment brands of NIckelodeon (kids, tweens & Parents focus) & MTV/MTV Tr3s (16-24 & Hispanics 16-24 focus respectively).
Preceding her work with Viacom, Nancy honed her research & account planning skills at ad agencies including J. Walter Thompson and Saatchi & Saatchi and with leading brands such as Colgate, Toyota, Ford, P&G and MilkPEP.