Nora Ganim Barnes

Chancellor, Professor of Marketing, Director, Center for Marketing Research University of Massachusetts Dartmouth Senior Fellow The Conference Board Marketing and Communications Center

Nora Ganim Barnes True
Nora Ganim Barnes

Nora Ganim Barnes

Chancellor, Professor of Marketing, Director, Center for Marketing Research, University of Massachusetts Dartmouth
Senior Fellow, The Conference Board Marketing and Communications Center

Nora Ganim Barnes is a Chancellor, Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Nora has worked as a consultant for many national and international firms.  Working closely with businesses in the Northeast US, Nora and her students have provided marketing research assistance to hundreds of small businesses as well as Fortune 500 companies including Scott’s Lawn Care and Honeywell.

Nora has published hundreds of articles in academic and professional journals and proceedings, has contributed chapters to books, and has been awarded numerous research grants and teaching awards. Her work has been covered online and in print by Business Week, The NY Times, Washington Post, CNN, Reuters, Wall Street Journal, Fox News, Computer World, Time Magazine and the Harvard Business Review, among others. She is currently a Fellow in the Marketing and Communications Division at The Conference Board.

Nora is a frequent speaker at corporate meetings and keynote at conferences. Nora can be reached at nbarnes@umassd.edu.

Publications by Nora Ganim Barnes

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