Ravi Arora is the Vice President of Group Innovation at Tata Sons, the holding company of the Tata Group, one of India's largest and most respected business conglomerates. He is responsible for leading and facilitating innovation initiatives across the group, such as the Tata Innovista, Tata InnoVerse, and Tata InnoMeter. He is also the author of two books: Making Innovations Happen: How You Can Develop a Culture of Innovation in Your Organization and Spark: How to Lead Yourself and Others to Greater Success. He has over 25 years of experience in various fields, such as engineering, marketing, strategy, and innovation. Ravi is a passionate advocate of innovation as a key driver of growth and sustainability. He is also a frequent speaker and writer on topics related to innovation, leadership, and culture.