Robert V. Kozinets has developed methods and theories widely used around the world. His work seeks a deep understanding of the intertwining worlds of technology and culture—technocultures—and the networks, institutions, myths, and algorithms underpinning them. Interrogating  the relationships between technology, media, belief, and desire, for over two decades his research has pushed field boundaries towards more cultural and passionate ways of knowing for business and scholarship. That work has been published in a variety of forms, including books, peer-reviewed articles, blogs, Tweets, research videos (on YouTube), and poetry. Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business in Los Angeles, California.