Sandrine Martin is an Analytical Brand Strategist at BAV Group. She joined the team after finishing a master’s degree in social and consumer psychology at New York University. She is a detailed-oriented thinker who loves exploring the hidden meaning in data to uncover why consumers behave as they do. 

Originally from Canada, Sandrine holds a trilingual bachelor of commerce degree in marketing from HEC Montreal and has worked for three years as an account manager at lg2, a leading Canadian advertising agency. While there, she gained experience in an array of industries, including food and beverage, retail, and tourism.