Yvette Hetrick is the founder and CEO of consulting firm Optimized Solutions where she and her team of transformation and organizational development professionals enable companies to navigate periods of significant change from strategy through execution. She is an expert in global integration, culture assimilation, organizational health, team effectiveness and executive alignment, which serve as a backbone for her consultative prowess.

Yvette's journey in strategic, operational, and human resource roles at prominent companies, including Gap and Nordstrom, laid the groundwork for her expertise in leading through transformation. Her entrepreneurial leap 16 years ago to establish her consulting firm marked a pivotal shift from in-house executive to a sought-after strategist and advisor.

As a career "accelerator," Yvette's strategic insight helps clients seize optimal market share and strengthen value creation. Her advisory spans building scalable models, navigating complex transformations, activating operational practices, and calibrating talent readiness to align with core business strategies. Yvette’s unique approach connects evolving cultural norms with the ability to enact bold, scalable change, focusing on organizational capabilities, getting the environment right, reinforcing key behaviors and promoting experiences that directly impact actions and results.

Passionate about cultivating leadership, Yvette's "Optimal Leadership" program brings to bear mindful and deliberate leadership to fuel collective innovation, introspective growth and empowered accountability. Developing the O6 Solution has advanced client expertise in coaching for performance, partnership and influencing, conflict resolution, team effectiveness, business value and executive presence. She is an active mentor and coach, with a special emphasis on empowering female leaders, underpinning her commitment to diversity and equity in leadership roles.

A proud alumnus of the University of Southern California, Yvette's expertise is bolstered by her partnerships with esteemed institutions like Wharton Executive Education, Linkage Institute, Center for Creative Leadership, Kotter Inc, Table Group, the Leadership Challenge, and others. Her repertoire includes program certifications such as Strategic Thinking, Organizational Development, Transformational Leadership, Myers-Briggs, DISC, Business Chemistry, Crucial Conversations and Hogan Assessments.