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  • About the Author: Katie Paine

    Katie Delahaye Paine is founder and CEO of Paine Publishing, LLC and Publisher of The Measurement Advisor, a newsletter devoted entirely to measurement topics. She has spent the last two decades helpi…

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26 Nov. 2019 | Comments (0)
The ABCs of Managing and Surviving a Crisis
Is your brand ready to manage and survive an organizational crisis? Chances are your company will face a crisis soon, so be ready with some simple ABC…

30 Sep. 2019 | Comments (0)
Don't Agree with Management On Communications Issues? You Are Not Alone
Why don't CEOs and communicators agree on the role and future of the function? The 2019 Global Communications Report from USC Annenberg School for Com…

14 Jun. 2019 | Comments (0)
RIP Ad Value Equivalency
Are you still using Ad Value Equivalency (AVEs) to measure the effectiveness of your PR? AVEs have been discredited and should never be used as a meas…

14 Nov. 2018 | Comments (0)
Four Quick Tips for Measuring Events and Experiential Marketing
Too many events and experiential marketing campaigns are conducted without measurement designed into them and funded from the beginning, leading to mi…

26 Apr. 2018 | Comments (0)
A New Organizational Chart: Reinventing Communications for the Digital Age
Why is it that so many organizations isolate communications from customers, the people that ultimately make money for the organization? This has bugge…

15 Nov. 2017 | Comments (0)
Measurement Lessons Learned from Cisco, Southwest, and Exeter Hospital
Last month, Paine Publishing hosted the Summit on the Future of Communications Measurement. Here, we present three case studies from the summit that h…

25 Apr. 2017 | Comments (0)
How to Measure Paid Influence in Four Easy Steps
By Katie Paine Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explo…

14 Mar. 2017 | Comments (0)
Six Things You Need to Know Before You Get Caught in a Trump Tweetstorm
By Katie Paine Although Twitter has been around for a decade, never in its history has 140 characters had the power and influence it’s enjoyed sinc…

19 Dec. 2016 | Comments (0)
What We Didn’t Learn About Social Media Relationships in 2016
By Katie Paine I promise I’m not going to talk about social media’s impact on the election. That’s been hashed over to death in the media, and you …

01 Jun. 2016 | Comments (0)
How To Show Your Contribution to the Bottom Line
By Katie Paine, Founder and CEO, Paine Publishing, and Advisory Board Member, Society for New Communications Research of The Conference Board "I ca…