Making Intangibles Tangible: Companies Must Rethink Value Creation Beyond Brands
December 06 | James Gregory, Senior Fellow, The Conference Board | Comments (0)
I offer a Theory of Intangible Capital, a conceptual framework that includes brand as well as other internally grown unaccounted assets that don’t appear on the balance sheet but are reliable drivers of corporate value. Intangible capital is about understanding how intangible assets that you manage fit into the big picture of the total market value of the company.
The ABCs of Managing and Surviving a Crisis
November 26 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)
Is your brand ready to manage and survive an organizational crisis? Chances are your company will face a crisis soon, so be ready with some simple ABCs: Define your tipping point; Have a crisis plan; Monitor everything; Don't be dumb.
The 2019 List of the Biggest and Best Online Customer Communities
November 13 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
What are the hallmarks of leading online customer communities? Typically, it's a combination of ease of access, SEO prominence, purpose, and UX, style and technology. According to an analysis of these communities by Leader Networks, technology companies embrace them more than their peers, while the largest companies of the Fortune 500 were more likely to have active online communities. To make your online community more successful, activity and engagement are crucial.
Why Business Acumen Matters to Internal Communications: From the C-Suite
October 29 | Lise Michaud, Founder, IC Kollectif | Comments (0)
It is no longer enough to be an expert in communications to succeed as a communications professional. A recent research brief titled The Case for Business Acumen published by IC Kollectif spotlights key findings from primary and secondary research on the importance of business acumen for internal and external communications professionals.
Making Intangibles Tangible: Not Including Intangible Assets in Financial Statements Can Lead to Consequences
October 22 | James Gregory, Senior Fellow, The Conference Board | Comments (0)
We need a new conceptual model that incorporates the idea that intangible assets directly connect to business strategy. That way, they can financially impact both revenue growth and shareholder value. After all, a company develops its brand to improve its bottom line because consumers prefer to purchase from companies they know and favor. The same holds true for investors who buy the stock of companies they know and trust.
Overlooking Communications: Why Strategists Are Missing a Trick
October 22 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Mark Leiter, Chairman, Leiter & Company | Comments (0)
Developing compelling strategic communications is essential to successfully creating and implementing strategy across the enterprise—but it also touches the preparation of annual leadership team and shareholder meetings, large M&A deals, investor roadshows, divestitures, reorganizations, and a host of other high value, high stakes strategic events. It is present at every moment when you need to move an organization forward.
The Brutal Truth about Social Media, Influencers & Ad Agencies
October 17 | Alex Parkinson, Communications Institute Co-Leader, The Conference Board | Comments (0)
Are ad agencies being fooled by online media and wasting big clients’ money? Bob Hoffman, Chief Aggravation Officer of Type A Group and a well-known industry disrupter, thinks so. He cites numerous scandals and revelations about corruption, fraud, and lies in the online advertising ecosystem as evidence. Join us for our October Marketing & Communications Center Chat webcast.
Consumers think it's a good time to spend - Q3 update on consumer confidence in Europe
October 17 | Indications Podcast | Comments (0)
In this podcast, Ilaria Maselli (Senior Economist) and Margaret Murphy (Manager Webcast Programme) deep dive into the quarter 3 results for Europe of The Global Consumer Confidence Index by The Conference Board and Nielsen. They also discuss specific countries of interest, as well as preferences and concerns of European consumers.
Improving Public Relations Leadership Should Be A Priority
October 07 | Juan Meng, Associate Professor, Public Relations, University of Georgia | Comments (0)
Is improving leadership even on the radar screen in the public relations profession? The short answer appears to be no, according to the results of the Plank Center’s Leadership Report Card 2019. Though numerous blogs, articles and research studies in our field recognize the importance of improving leadership to help the profession achieve positive outcomes, the industry struggles to make it happen.