Making Intangibles Tangible: Who is to Blame When Brands are Written Down?
September 11 | James Gregory, Senior Fellow, The Conference Board | Comments (0)
It is time to rethink brand write downs and for all managers to see their real value. Building intangible capital models for evaluating the accretive value and potential of brands is a logical way to understand whether the investment requested for marketing is worthwhile.
If Innovation is Everything, It’s Nothing: How to Strategically Measure What Matters
September 10 | Erin Grossi, Managing Director of Digital Strategy & Innovation, Accenture | Comments (0)
For innovation leaders, mandates for metrics from CEOs and CFOs are nothing new, but how do you measure the competencies that help companies become better innovators, such as creating an innovation culture, or being better prepared to work on diverse teams?
The “Culture of Innovation” Advantage
June 10 | James Gregory, Senior Fellow, The Conference Board | Comments (0)
Culture of innovation is a powerful driving force for corporations. The bigger picture, however, is that when the culture of innovation is measured consistently with other descriptive attributes, the results can reliably predict the cash flow multiple. The clear implications are that managers who need to justify and provide accountability for their budgets have a new tool to measure, value, and manage return on investment for intangible assets.
Goodwill vs. Intangible Assets — A Lesson Learnt from a Recent $15 Billion Write Down
May 17 | James Gregory, Senior Fellow, The Conference Board | Edgar Baum, Founder & CEO, Avasta Incorporated | Comments (0)
Goodwill on the balance sheet isn’t good enough. Until a better, more transparent accounting, or fair value method replaces goodwill, intangible assets will remain impossible to manage and unaccountable to shareholders. Not providing transparency will have consequences such as significant write-downs ($15 billion write-down for the acquisition of Kraft) of brands and restatements of financial reports.
What The Conference Board’s C-Suite Challenge Means for Innovation Leaders
February 27 | John Metselaar, Program Director and Senior Fellow, The Conference Board | Rita Shor, Program Director, The Conference Board | Comments (0)
This year’s C-Suite Challenge painted a clear picture of how corporations’ most senior executives see the future, and what priorities and interventions are required to succeed in it. We have been looking at the insights through an Innovation & Productivity lens to help Innovation leaders best influence the priorities and efforts ahead.
The Top Five Things I Learned at the 2018 Lisboa Web Summit
February 13 | John Metselaar, Program Director and Senior Fellow, The Conference Board | Comments (0)
"Save the web: technology should serve humanity, not undermine its core values and institutions" is just one of John Metselaar's takeaways from this year's Lisbon Web Summit. As more than half the world's population becomes digitally connected, industry, governments, citizens and academia need to work together to keep the "digital peace."
Will AI Regulation Stifle Potential for Social Good?
January 03 | Alex Parkinson, Communications Institute Co-Leader, The Conference Board | Comments (0)
Artificial intelligence (AI) could help to address significant societal challenges, including those identified in the United Nations Sustainable Development Goals (SDGs). For organizations that seek to use such technology for social good, an understanding of the existing use cases and potential for social impact should be considered within the context of a heightened regulatory framework that might stifle successes.
What's Ahead for 2019
January 02 | Alex Parkinson, Communications Institute Co-Leader, The Conference Board | Comments (0)
Marketing and communications teams should expect to focus more heavily on their company's response to social and political issues, as social and business activism show no sign of abating. This is among the key prognostications for the industry in 2019 discussed by the Society for New Communications Research of The Conference Board (SNCR) fellows.