How Are You Managing The Changing Nature of B2B Customers?
September 18 | Mike Moran, Senior Fellow, SNCR and Program Director, Digital Leadership & Transformation Council and Digital Strategy Council | Comments (0)
Are you acting like Amazon? B2B companies need to evolve with their customers' expectations and that means you must improve your digital customer experience–just like Amazon does.
Internal Communication in the Eyes of C-Suite Leaders
September 12 | Lise Michaud, Founder, IC Kollectif | Comments (0)
How do executives perceive internal communication and what role and value do they want to see in their communication team? IC Kollectif reviewed recent surveys and reports from renowned organizations and experts to get an overview of their perceptions and expectations. The findings are published in Internal Communication in the Eyes of C-Suite Leaders.
Meet My AI—We're A Thing: Makovsky Best Masters Thesis of the Year Winner Talks Artificial Intelligence
September 05 | Martin Waxman, Digital Communications Strategist | Comments (0)
Are humans in danger of developing relationships with artificial intelligence agents? In research exploring this question, Martin Waxman learns that most people say that children should be polite to AI agents and that there are instances in which they would trust the recommendation of what an AI agent said over a person. As this scenario becomes more likely, communicators need to consider their role in the beneficial deployment of AI.
The Workplace Is Going to Change. Internal Communicators Will Help Facilitate It
August 29 | Shel Holtz, Director of Internal Communications, Webcor | Comments (0)
Which professions are likely to survive the onslaught of artificial intelligence and other technological advancements? If internal communications wasn't in your answer, you need to realize what you're missing.
The Business of Platforms and Platforms As Brands
August 21 | Influencers Podcast | Comments (0)
In this podcast, JP Kuehlwein and Sangeet Paul Choudary discuss what is driving the seemingly unstoppable growth of platform businesses across industry sectors. What drives the success of an Amazon, Uber or Facebook? How can traditional ‘pipeline businesses’ compete? What are the vulnerabilities and downsides of this business models when it comes to branding, financials, operations and organization?
Interview with Leslie Quinton—BRP
August 20 | Lise Michaud, Founder, IC Kollectif | Comments (0)
Are internal and external communications the same thing? In this interview, Leslie Quinton, Vice President of Global Corporate Communications, and Events, at Canadian recreational products company BRP, argues that there are almost always reasons to target your communications differently according to the audience.
Online Community Health Check
August 14 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
Is your business's online community optimized? Online communities can yield substantial business results for organizations that do them well. But, like all dynamic systems, they need a check up, so you can identify and implement the right changes to keep your community on track.
Interview with Rick Phillips: Nationwide
July 30 | Lise Michaud, Founder, IC Kollectif | Comments (0)
What does strategic internal communications look like at a Fortune 100 insurance company like Nationwide? Rick Phillips retired in 2018 as Chief Communications Officer for the company. In this interview, he discusses, among other things, the importance of alignment between internal and external communication with corporate goals and how to demonstrate the impact of internal communication.
Sustainability in the C-Suite: Kimberly-Clark’s Lisa Morden Weighs In
July 29 | Influencers Podcast | Comments (0)
What are the sustainability and social impact priorities driving global C-suite executives today? Hear how Kimberly-Clark, one of the world’s largest consumer goods companies, is addressing fast-evolving customer demand for more sustainable products and services.
The Intersection of Internal and External Communication
July 25 | Lise Michaud, Founder, IC Kollectif | Comments (0)
As the lines between internal and external communications blur, does your organization ensure the needs of internal audiences are not overlooked? Research from IC Kollectif has found that companies are increasingly adopting an integrated approach to internal and external communication. But if internal stakeholders are treated as a distinct audience—a common practice, according to the research—external content alone is not enough to respond to their needs.