The Changing Nature of Influence—from Lil Miquela to Fashion Ambitionist
July 16 | Susan Getgood, Vice President - Product Innovation, SHE Media | Comments (0)
With virtual influencers and sponsored Instagram stories, is influencer marketing still... influencer marketing? Yes. And no. Or at least, it is not consumer-to-consumer influencer marketing grounded in the genuine authentic endorsement of a consumer sharing her story and experiences with a product with her friends and yes, followers. Done right, it is about harnessing consumer passion for brands and connecting them to opportunities to share their love in the context of their own story.
The Road to Gender Equality: Please Take This Important Survey on Gender and Leadership in PR
July 11 | Tina McCorkindale, President and CEO, Institute for Public Relations | Comments (0)
As the U.S. women’s national soccer team celebrated their second straight victory in the World Cup, chants demanding “equal pay” erupted from both players and fans. This isn’t the first time, nor will it be the last, that gender discrimination and inequity will be in the media spotlight.
There's More to Content Marketing than Marketing
July 02 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Businesses have an increasing need for dynamic access to expertise and specialized knowledge. Today’s emerging technologies can facilitate access through subscription-based services. Many B2B companies have the skills, credibility, and technology to turn what has been a cost center into a revenue generator – and to cement their customer relationships in the process.
The Demise of Local News is an Opportunity for a New Brand of Community Relations
June 26 | Shel Holtz, Director of Internal Communications, Webcor | Comments (0)
Is the newspaper industry "toast," as Warren Buffet has said? Local news stands to suffer the most if so, given that it was the unique province of local newspapers. But that might present an opportunity for companies to take up the cause of local reporting.
Improving Net Promoter Score by Listening to Your Community
June 19 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
Does your Net Promotor Score (NPS) give you all the information you need? NPS is a helpful start to understanding how your users feel about your brand. Digging deeper, a vibrant online community can provide much valuable insight into the sentiments beyond the score itself, giving your company a clear path forward for improvement.
Corporate Communications and Employee Mental Health
May 20 | Johanna Seitenbach , Member Engagement Specialist, The Conference Board | Comments (0)
The only way corporate mental health initiatives can be successful is if they are aligned with communication efforts. There are several functions of corporate communications that are necessary to consider when evaluating a company’s approach to mental health.
The Hidden Benefit of Corporate Communications Reporting
May 01 | Kami Spangenberg, Vice President, Corporate Communications, RTI International | Comments (0)
Are you encouraging your communications team to showcase their effectiveness? Keeping a team motivated—to do their best work and to continuously improve—is a real leadership challenge. Kami Spangenberg, Vice President, Corporate Communications, RTI International, suggests giving your team the opportunity to highlight the business impact of their work to senior leaders through targeted annual reports.
The Edelman Trust Barometer
April 29 | Influencers Podcast | Comments (0)
The Edelman Trust Barometer reports annually on the state of trust in the world’s key institutions: business, government, NGOs, and media. In recent years, the research has revealed that businesses face some of the most challenging times in history in terms of the trust that the public has in them. Jennifer Cohan, President, New York, Edelman, Joins The Conference Board’s own President and CEO, Steve Odland, to discuss the 2019 results.
Brand Hacking: Are You Next?
April 18 | Timothy Powell, President, The Knowledge Agency | Comments (0)
Is your brand at risk? Branding carries economic risks that are, on the one hand, similar to other corporate risks—theft, fire, weather-related damage, etc.—but different in that they attack the value of intangible assets, like brands. If you are not yet affected by Brand Equity Risk (BER), it’s almost certain you will be, so you need to manage it like any other risk your organization faces.