Sustainability in the C-Suite: Kimberly-Clark’s Lisa Morden Weighs In
July 29 | Influencers Podcast | Comments (0)
What are the sustainability and social impact priorities driving global C-suite executives today? Hear how Kimberly-Clark, one of the world’s largest consumer goods companies, is addressing fast-evolving customer demand for more sustainable products and services.
The Intersection of Internal and External Communication
July 25 | Lise Michaud, Founder, IC Kollectif | Comments (0)
As the lines between internal and external communications blur, does your organization ensure the needs of internal audiences are not overlooked? Research from IC Kollectif has found that companies are increasingly adopting an integrated approach to internal and external communication. But if internal stakeholders are treated as a distinct audience—a common practice, according to the research—external content alone is not enough to respond to their needs.
It’s Time for CMOs to Rally a Cross-Functional Approach to Customer Experience
July 19 | Denise Dahlhoff, Ph.D., Senior Researcher, Consumer Research, The Conference Board | Comments (0)
Businesses have realized the importance of building an outside-in culture. Now chief marketing officers have an opportunity to lead by engaging their C-suite colleagues in the change.
Nick Morgan on How to Connect with People in a Virtual World
July 18 | Off the Shelf Podcast | Comments (0)
Join communication expert Nick Morgan as he discusses his new book, Can You Hear Me?: How to Connect with People in a Virtual World, which outlines five big problems with virtual communication and offers entrepreneurs, business professionals, and managers a clear path forward for helping us connect better with others in a more virtual world.
The Changing Nature of Influence—from Lil Miquela to Fashion Ambitionist
July 16 | Susan Getgood, Vice President - Product Innovation, SHE Media | Comments (0)
With virtual influencers and sponsored Instagram stories, is influencer marketing still... influencer marketing? Yes. And no. Or at least, it is not consumer-to-consumer influencer marketing grounded in the genuine authentic endorsement of a consumer sharing her story and experiences with a product with her friends and yes, followers. Done right, it is about harnessing consumer passion for brands and connecting them to opportunities to share their love in the context of their own story.
The Road to Gender Equality: Please Take This Important Survey on Gender and Leadership in PR
July 11 | Tina McCorkindale, President and CEO, Institute for Public Relations | Comments (0)
As the U.S. women’s national soccer team celebrated their second straight victory in the World Cup, chants demanding “equal pay” erupted from both players and fans. This isn’t the first time, nor will it be the last, that gender discrimination and inequity will be in the media spotlight.
There's More to Content Marketing than Marketing
July 02 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Businesses have an increasing need for dynamic access to expertise and specialized knowledge. Today’s emerging technologies can facilitate access through subscription-based services. Many B2B companies have the skills, credibility, and technology to turn what has been a cost center into a revenue generator – and to cement their customer relationships in the process.
The Demise of Local News is an Opportunity for a New Brand of Community Relations
June 26 | Shel Holtz, Director of Internal Communications, Webcor | Comments (0)
Is the newspaper industry "toast," as Warren Buffet has said? Local news stands to suffer the most if so, given that it was the unique province of local newspapers. But that might present an opportunity for companies to take up the cause of local reporting.
Improving Net Promoter Score by Listening to Your Community
June 19 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
Does your Net Promotor Score (NPS) give you all the information you need? NPS is a helpful start to understanding how your users feel about your brand. Digging deeper, a vibrant online community can provide much valuable insight into the sentiments beyond the score itself, giving your company a clear path forward for improvement.