Consumer Dynamics Blog
Can consumer spending keep pace with a torrid US economy?
August 20 | Brian Schaitkin, Former Senior Economist, The Conference Board | Sumair Sayani, Vice President, The Demand Institute and Nielsen | John Forsyth, Leader of the Consumer Dynamics Institute, The Conference Board | Comments (0)
With all the positive economic indicators, consumer facing businesses are asking some important questions: How is this sunny picture reflected in the actual near-term spending decisions of US consumers? And looking ahead, is consumer spending more likely to be the fuel that keeps a soaring US economy aloft—or the drag that is going to bring it back down?
Corporate Citizenship Blog
Q&A with Bryan Iams: PPG’s “Colorful Communities” Exemplifies Focused Corporate Philanthropy
September 04 | Alex Parkinson, Communications Institute Co-Leader, The Conference Board | Bryan Iams, Vice President, Corporate and Government Affairs, PPG | Comments (0)
PPG is a global supplier of paints, coatings and specialty materials. Its signature community program, Colorful Communities, is a ten-year commitment to bring the company’s paint and brushes, passion, and colorful commitment to the entire PPG footprint. In this Q&A, Bryan Iams, PPG vice president of corporate communications, marketing, and government and community affairs, discusses the company’s highly focused approach to corporate philanthropy.
Innovation & Digital Transformation
A Culture of Innovation Drives Corporate Value
July 20 | James Gregory, Senior Fellow, The Conference Board | Comments (0)
There are many and varied definitions of the word innovation. The word often conjures up visions of scientists in white lab coats holding clipboards, but the most successful innovations that drive business results are often small and incremental cultural innovations rather than dramatic large-scale R&D endeavors.
Marketing & Communications Blog
The ABCs of Managing and Surviving a Crisis
November 26 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)
Is your brand ready to manage and survive an organizational crisis? Chances are your company will face a crisis soon, so be ready with some simple ABCs: Define your tipping point; Have a crisis plan; Monitor everything; Don't be dumb.
The 2019 List of the Biggest and Best Online Customer Communities
November 13 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
What are the hallmarks of leading online customer communities? Typically, it's a combination of ease of access, SEO prominence, purpose, and UX, style and technology. According to an analysis of these communities by Leader Networks, technology companies embrace them more than their peers, while the largest companies of the Fortune 500 were more likely to have active online communities. To make your online community more successful, activity and engagement are crucial.
Why Business Acumen Matters to Internal Communications: From the C-Suite
October 29 | Lise Michaud, Founder, IC Kollectif | Comments (0)
It is no longer enough to be an expert in communications to succeed as a communications professional. A recent research brief titled The Case for Business Acumen published by IC Kollectif spotlights key findings from primary and secondary research on the importance of business acumen for internal and external communications professionals.
Overlooking Communications: Why Strategists Are Missing a Trick
October 22 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Developing compelling strategic communications is essential to successfully creating and implementing strategy across the enterprise—but it also touches the preparation of annual leadership team and shareholder meetings, large M&A deals, investor roadshows, divestitures, reorganizations, and a host of other high value, high stakes strategic events. It is present at every moment when you need to move an organization forward.