The 2019 List of the Biggest and Best Online Customer Communities
November 13 | Vanessa DiMauro, CEO, Leader Networks | Comments (0)
What are the hallmarks of leading online customer communities? Typically, it's a combination of ease of access, SEO prominence, purpose, and UX, style and technology. According to an analysis of these communities by Leader Networks, technology companies embrace them more than their peers, while the largest companies of the Fortune 500 were more likely to have active online communities. To make your online community more successful, activity and engagement are crucial.
Why Business Acumen Matters to Internal Communications: From the C-Suite
October 29 | Lise Michaud, Founder, IC Kollectif | Comments (0)
It is no longer enough to be an expert in communications to succeed as a communications professional. A recent research brief titled The Case for Business Acumen published by IC Kollectif spotlights key findings from primary and secondary research on the importance of business acumen for internal and external communications professionals.
Overlooking Communications: Why Strategists Are Missing a Trick
October 22 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Mark Leiter, Chairman, Leiter & Company | Comments (0)
Developing compelling strategic communications is essential to successfully creating and implementing strategy across the enterprise—but it also touches the preparation of annual leadership team and shareholder meetings, large M&A deals, investor roadshows, divestitures, reorganizations, and a host of other high value, high stakes strategic events. It is present at every moment when you need to move an organization forward.
The Brutal Truth about Social Media, Influencers & Ad Agencies
October 17 | Alex Parkinson, Communications Institute Co-Leader, The Conference Board | Comments (0)
Are ad agencies being fooled by online media and wasting big clients’ money? Bob Hoffman, Chief Aggravation Officer of Type A Group and a well-known industry disrupter, thinks so. He cites numerous scandals and revelations about corruption, fraud, and lies in the online advertising ecosystem as evidence. Join us for our October Marketing & Communications Center Chat webcast.
Improving Public Relations Leadership Should Be A Priority
October 07 | Juan Meng, Associate Professor, Public Relations, University of Georgia | Bryan Reber, Department Head, C. Richard Yarbrough Professor in Crisis Communication Leadership, Public Relations, University of Georgia | Comments (0)
Is improving leadership even on the radar screen in the public relations profession? The short answer appears to be no, according to the results of the Plank Center’s Leadership Report Card 2019. Though numerous blogs, articles and research studies in our field recognize the importance of improving leadership to help the profession achieve positive outcomes, the industry struggles to make it happen.
How Procter & Gamble makes Sustainability part of its Strategy, Brands and Balance Sheet with Virginie Helias, Chief Sustainability Officer.
October 07 | Influencers Podcast | Comments (0)
This interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&G corporation to embrace it as such, formulate a mission and operationalize it. An undertaking she illustrates with many examples and which is still ‘work-in-progress’ across the company and the industry.
Don't Agree with Management On Communications Issues? You Are Not Alone
September 30 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)
Why don't CEOs and communicators agree on the role and future of the function? The 2019 Global Communications Report from USC Annenberg School for Communications and Journalism highlights at least three disconnects between company leaders and the communicators who work for them: the purpose of communications, the point of communications, and how tech will contribute to the field.
Building Sustainable Brands: A Packaging and Operational Approach with Tom Szaky
September 26 | Influencers Podcast | Comments (0)
The ever-more environmentally conscious consumer is on the lookout for companies and brands that produce sustainable products through low-impact operations. Since 2001, TerraCycle has led the way by recycling hard-to-recycle materials and turning them into new products. But can a company inject a sustainability mindset beyond its own operations? Marketing Institute Leader JP Kuehlwein talks to TerraCycle Founder and CEO Tom Szaky about how to build a sustainable brand.