Global Consumer Confidence: Despite Rising Anxieties, Consumers Remain Steadfast (Q3 2019)
October 07 | Indications Podcast | Comments (0)
The discrepancy between how CEOs view economic prospects (gradually worse) and how consumers continue to feel economically (positive overall) has never been bigger. Which markets have gained and lost confidence the most since the previous quarter? What consumer concern has grown the most? What can we expect for the road ahead? Find out in this conversation featuring The Conference Board’s Chief Economist, Bart van Ark, and Denise Dahlhoff, Senior Researcher focused on consumer topics.
Improving Public Relations Leadership Should Be A Priority
October 07 | Juan Meng, Associate Professor, Public Relations, University of Georgia | Bryan Reber, Department Head, C. Richard Yarbrough Professor in Crisis Communication Leadership, Public Relations, University of Georgia | Comments (0)
Is improving leadership even on the radar screen in the public relations profession? The short answer appears to be no, according to the results of the Plank Center’s Leadership Report Card 2019. Though numerous blogs, articles and research studies in our field recognize the importance of improving leadership to help the profession achieve positive outcomes, the industry struggles to make it happen.
How Procter & Gamble makes Sustainability part of its Strategy, Brands and Balance Sheet with Virginie Helias, Chief Sustainability Officer.
October 07 | Influencers Podcast | Comments (0)
This interview talks about both, how Virginie Helias as a Marketing Leader discovered Sustainability to be a positive business driver and how she helped the P&G corporation to embrace it as such, formulate a mission and operationalize it. An undertaking she illustrates with many examples and which is still ‘work-in-progress’ across the company and the industry.
Don't Agree with Management On Communications Issues? You Are Not Alone
September 30 | Katie Paine, Founder and CEO, Paine Publishing | Comments (0)
Why don't CEOs and communicators agree on the role and future of the function? The 2019 Global Communications Report from USC Annenberg School for Communications and Journalism highlights at least three disconnects between company leaders and the communicators who work for them: the purpose of communications, the point of communications, and how tech will contribute to the field.
Building Sustainable Brands: A Packaging and Operational Approach with Tom Szaky
September 26 | Influencers Podcast | Comments (0)
The ever-more environmentally conscious consumer is on the lookout for companies and brands that produce sustainable products through low-impact operations. Since 2001, TerraCycle has led the way by recycling hard-to-recycle materials and turning them into new products. But can a company inject a sustainability mindset beyond its own operations? Marketing Institute Leader JP Kuehlwein talks to TerraCycle Founder and CEO Tom Szaky about how to build a sustainable brand.
Interview with Tom Murphy—Microsoft
September 24 | Lise Michaud, Founder, IC Kollectif | Comments (0)
What does the Director of Communications at Microsoft Digital, Services, and Success think of internal communications? Tom Murphy says there's no longer one way to approach communications. Companies, he says, must measure the effectiveness of programs and combine that with insights into the organization.
How Are You Managing The Changing Nature of B2B Customers?
September 18 | Mike Moran, Senior Fellow, Marketing and Communications Center, and Program Director, Digital Leadership & Transformation Council and Digital Strategy Council, The Conference Board | Comments (0)
Are you acting like Amazon? B2B companies need to evolve with their customers' expectations and that means you must improve your digital customer experience–just like Amazon does.
Internal Communication in the Eyes of C-Suite Leaders
September 12 | Lise Michaud, Founder, IC Kollectif | Comments (0)
How do executives perceive internal communication and what role and value do they want to see in their communication team? IC Kollectif reviewed recent surveys and reports from renowned organizations and experts to get an overview of their perceptions and expectations. The findings are published in Internal Communication in the Eyes of C-Suite Leaders.
Meet My AI—We're A Thing: Makovsky Best Masters Thesis of the Year Winner Talks Artificial Intelligence
September 05 | Martin Waxman, Digital Communications Strategist | Comments (0)
Are humans in danger of developing relationships with artificial intelligence agents? In research exploring this question, Martin Waxman learns that most people say that children should be polite to AI agents and that there are instances in which they would trust the recommendation of what an AI agent said over a person. As this scenario becomes more likely, communicators need to consider their role in the beneficial deployment of AI.