Building Brand Value During a Crisis
October 15 | Timothy Powell, President, The Knowledge Agency | Comments (0)
The crises seem to come faster all the time. During the first two quarters of 2020, we went directly from a crisis about the global Covid-19 pandemic, to a crisis about the resulting sharp economic slowdown, to the Back Lives Matter protests following the death of George Floyd at the hands of the Minneapolis police.
Supporting Remote Work Behind Those Virtual Backgrounds
June 16 | Keri K. Stephens, Associate Professor in Organizational Communication Technology, The University of Texas at Austin | Comments (0)
COVID-19 has radically changed how people around the globe conduct their work. While some workers have returned to their places of work, every day more organizations announce they are asking employees to continue working from home. For many workers, remote work may become a standard, at least for the next several years. Some people are thrilled with no commutes, wearing pajama pants, and having no colleagues drop in to chat for what can become an extended time. But, I invite you, especially if y
Building Reputation During the Pandemic Dictates Employees First
June 16 | Kirk Stewart, Senior Fellow, The Conference Board Marketing & Communications Center | Comments (0)
During the global pandemic, how business manages its employee experience has become the most important driver of overall corporate and brand reputation.
Corporate Purpose Becoming a Prerequisite for Recovery
May 11 | Jeff Pundyk, Senior Fellow, The Conference Board Marketing and Communications Center | Comments (0)
Nothing can compensate for the human suffering, lives lost, and economic devastation resulting from the COVID-19 pandemic. Yet in the face of these challenging times, we are seeing the acceleration of two trends that could leave a positive mark on business and its role in society.
How COVID-19 Might Impact Consumers’ Attitudes about Sustainability
May 08 | Kenzie Kline | Comments (0)
This blog is based on the April 22, 2020 webcast How COVID-19 Might Impact Consumers’ Attitudes about Sustainability, hosted by The Conference Board. Some responses have been edited and condensed for this format. To view the entirety of the webinar or download the presentation click here.
How to Sustain the Focus on Customer Experience in Good AND Challenging Times
May 08 | Kenzie Kline | Comments (0)
This blog is based on the April 23, 2020 webcast: How To Sustain The Focus On Customer Experience In Good AND Challenging Times, hosted by The Conference Board. Some responses have been edited for this format. To view the entirety of the webinar or download the presentation click here.
Converting Purpose into Brand Power: A Conversation with Jim Stengel, Former Global Marketing Officer at Procter & Gamble
April 09 | Kenzie Kline | Comments (0)
Jim Stengel, 2017 American Marketing Association Hall of Fame inductee and former Global Marketing Officer (GMO) at P&G sat down with The Conference Board’s own JP Kuehlwein to discuss how to translate purpose into powerful brands and profits, partner with startups, and remain helpful during the COVID-19 crisis.
Boosting Brand Strength: How to Benchmark and Strengthen Brand Equity
March 31 | Kenzie Kline | Comments (0)
Michael Sussman, Ph.D. and CEO of the BAV Group and Sandrine Martin, Analytical Brand Strategist of the BAV Group joined JP Kuehlwein of The Conference Board to discuss how one can assess the “strength of a brand’s equity across time, categories, geographies, social media, and in people’s minds.”
Winners and Losers as the 2019 Fortune 500 Approach Social Media Saturation
December 20 | Nora Ganim Barnes, Chancellor, Professor of Marketing, Director, Center for Marketing Research, University of Massachusetts Dartmouth | Comments (0)
Which social media tools do the country's largest companies use? According to new research from M&C Center Senior Fellow Nora Ganim Barnes, the Fortune 500 are focused on LinkedIn, Facebook, and Twitter, but use of YouTube and Instagram is growing quickly. It's now clear that successful companies must have a social media presence.
The 4 Ps Of Brands Taking Stands
December 12 | Timothy J. McClimon, President, American Express Foundation | Comments (0)
How should companies prepare themselves to take a position on social issues? It comes down to four Ps: Purpose, Plan, Process, and Product. The important thing is to be strategic and to approach taking a public stand in the same way that a company would approach any other business decision.