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08 Apr. 2020 | Comments (0)

You want to let people know you care and provide relevant offerings without coming across as profiteering. You also don’t want to bore consumers with worn-out platitudes. So, what is a brand to do and say? 

 Join JP Kuehlwein, Marketing Institute Leader, as he speaks with Dan Fietsam, an award-winning creative and copywriter. Dan has experience developing advertising in the context of crisis. During this discussion, JP and Dan will review how organizations are continuing to advertise their brand against the backdrop of this pandemic and what might be the most appropriate ways to communicate now and going forward.

  • Influencers Podcast

    Influencers Podcast

    Influencers connects you to the marketing and communications leaders who are ahead of the game. Brought to you by The Conference Board Marketing and Communications Center, the podcast features regular interviews with Executives and Experts who know the issues you’re grappling with.

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