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16 Mar. 2021 | Comments (0)

Future growth will require that all corporations undergo… The Big Shift. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace.

 Join The Conference Board Chief Marketing Officer Chiqui Cartagena as she sits down with Dr. Jake Beniflah, Marketing & Communications Senior Fellow at The Conference Board and Executive Director of the Center for Multicultural Science, to discuss his new book, The Big Shift: Redefining Marketing in a Multicultural America. This book proposes the unpopular – namely that, in order to thrive, organizations must place multicultural consumers front and center of mainstream marketing and right size the traditional cultural silo.

  • Off the Shelf Podcast

    Off the Shelf Podcast

    Off the Shelf is a new book discussion podcast series brought to you by The Conference Board. Each 30-minute episode allows our listeners to hear directly from authors of recently released books that focus on timely and relevant topics related to business management, human capital strategy, finance, the economy, policy or governance.

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