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08 Apr. 2020 | Comments (0)

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues – or risk losing their way. Hear from Jim Stengel, Former Global Marketing Officer at Procter & Gamble, as he sits down with our Marketing Institute Leader and Co-Founder & Principal of Ueber-Brands, to discuss his new book which describes the importance of corporations establishing partnerships with the startup world in order to learn how to better innovate.

  • Off the Shelf Podcast

    Off the Shelf Podcast

    Off the Shelf is a new book discussion podcast series brought to you by The Conference Board. Each 30-minute episode allows our listeners to hear directly from authors of recently released books that focus on timely and relevant topics related to business management, human capital strategy, finance, the economy, policy or governance.

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