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20 Nov. 2019 | Comments (0)

Join Patrick Hanlon, senior advertising executive and founder of Thinktopia, as he sits down with The Conference Board Marketing Institute Leader, JP Kuehlwein, to discuss his latest book which reveals seven definable assets that together construct the belief system that lies behind and differentiates every successful brand from those that are less effective – whether it's a product, service, city, personality, social cause, or movement.

  • Off the Shelf Podcast

    Off the Shelf Podcast

    Off the Shelf is a new book discussion podcast series brought to you by The Conference Board. Each 30-minute episode allows our listeners to hear directly from authors of recently released books that focus on timely and relevant topics related to business management, human capital strategy, finance, the economy, policy or governance.

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