Lackluster November Retail Sales Prompt Concern
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies. 

Retail spending in November rose $1.6 billion to $639.8 billion for the month – up 0.3 percent from the previous month and up 18.2 percent from a year earlier. This modest uptick was below expectations and suggests that rising prices are curbing consumer spending power. Indeed, adjusted for inflation, sales were down 0.5 percent month-over-month – meaning that November’s sales increases were due to rising prices not volumes. Further weakness may lurk ahead as new cases of COVID-19 continue to rise and sustained inflationary pressures continue to weigh on consumers.

In-person services were the primary driver of consumer demand in November. Spending at food services and drinking places rose 1.0 percent from a month earlier. Pent-up demand for these in-person services has helped them rebound during lulls in the pandemic. However, a burgeoning ‘winter wave’ of COVID-19 paired with the emergence of the new Omicron variant could hurt spending in this category over the coming months.

Spending on goods also expanded in November, but more modestly. While spending on motor vehicles and parts fell 0.1 percent from October, excluding this category retail sales rose 0.3 percent month-over-month. Retail control, which excludes motor vehicles, gasoline, and building supplies was down 0.1 percent from the previous month. Spending at food & beverage stores and at gasoline stations were the strongest categories for the month and coincide with recent jumps in food and energy prices. Sales at non-store retailers were flat in November, but could see a resurgence over the winter period if consumers become worried about the pandemic once again.

Looking ahead, there is reason to be apprehensive about retail sales over the winter period. High inflation rates are unlikely to dissipate and will continue to erode consumer spending power. Furthermore, a new wave of COVID-19 infections will likely intensify just as a new variant introduces additional uncertainty.  

Lackluster November Retail Sales Prompt Concern

Lackluster November Retail Sales Prompt Concern

15 Dec. 2021 | Comments (0)

Retail spending in November rose $1.6 billion to $639.8 billion for the month – up 0.3 percent from the previous month and up 18.2 percent from a year earlier. This modest uptick was below expectations and suggests that rising prices are curbing consumer spending power. Indeed, adjusted for inflation, sales were down 0.5 percent month-over-month – meaning that November’s sales increases were due to rising prices not volumes. Further weakness may lurk ahead as new cases of COVID-19 continue to rise and sustained inflationary pressures continue to weigh on consumers.

In-person services were the primary driver of consumer demand in November. Spending at food services and drinking places rose 1.0 percent from a month earlier. Pent-up demand for these in-person services has helped them rebound during lulls in the pandemic. However, a burgeoning ‘winter wave’ of COVID-19 paired with the emergence of the new Omicron variant could hurt spending in this category over the coming months.

Spending on goods also expanded in November, but more modestly. While spending on motor vehicles and parts fell 0.1 percent from October, excluding this category retail sales rose 0.3 percent month-over-month. Retail control, which excludes motor vehicles, gasoline, and building supplies was down 0.1 percent from the previous month. Spending at food & beverage stores and at gasoline stations were the strongest categories for the month and coincide with recent jumps in food and energy prices. Sales at non-store retailers were flat in November, but could see a resurgence over the winter period if consumers become worried about the pandemic once again.

Looking ahead, there is reason to be apprehensive about retail sales over the winter period. High inflation rates are unlikely to dissipate and will continue to erode consumer spending power. Furthermore, a new wave of COVID-19 infections will likely intensify just as a new variant introduces additional uncertainty.  

  • About the Author:Erik Lundh

    Erik Lundh

    Erik Lundh is Senior Economist, Global at The Conference Board. Based in New York, he is responsible for much of the organization’s work on the US economy. He also works on topics impacting…

    Full Bio | More from Erik Lundh

     

0 Comment Comment Policy

Please Sign In to post a comment.

    hubCircleImage